Cookie Policy

Cookie Policy General

This cookie policy describes Appical’s (“we”, “us”, “our”) use of cookies when you visit our website. If you have any questions about our use of cookies that are not answered by the information below, please contact us on support@appical.net

What are cookies and why do we use them?

Cookies are small text files that are stored on your device when you visit a website. Cookies help the website remember information about your visit to improve the website’s functionality and display more personalised and useful content. 

When you visit our website, we install certain cookies on your device that are necessary for the functionality of the website. Subject to your consent, we may also use cookies or other tracking tools to collect information about your device and your interaction with our website. Currently, we use such non-essential cookies for the following purposes: 

  • Improving the functionality of the website
  • Analysing the use of our website
  • Marketing 

At the bottom of this cookie policy, you will find a complete list of the cookies we use and the purposes we use them for. 

Does our use of cookies involve processing of personal data?

Depending on which cookies you have given us your permission to store on and retrieve from your device, our use of cookies may include processing of your personal data. All processing of personal data is subject to security and privacy standards enshrined in the applicable data protection legislation. You can read more about our processing of your personal data in our privacy statement.

How can you manage or delete cookies?

You can, at any time, withdraw your consent to our use of cookies that are not strictly necessary for the functioning of the website. Please note that cookies allow us to give you the best possible experience on our website and that blocking cookies will affect the website’s performance.

If you want to withdraw your consent, or otherwise manage your cookie preferences, you can easily do so by clicking on the icon in the bottom-left corner.

What cookies do we use?

Strictly necessary cookies

Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

What cookies do we use?

Strictly necessary cookies

Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name

Purpose

Domain

Retention time*

__cfruid

Cookie associated with sites using CloudFlare, used to identify trusted web traffic.

.appical.net

Session

__cf_bm

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

.hubspot.com

30 minutes

li_gc

Used to store guest consent to the use of cookies for non-essential purposes

.linkedin.com

12 months

AnalyticsSyncHistory

Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries

.linkedin.com

1 month

JSESSIONID

General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

.linkedin.com

session

_GRECAPTCHA

Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.

www.google.com

6 months

 

Functionality cookies

Functionality cookies enable our website to remember information that changes the way the website behaves or looks; for example, your preferred language or the region that you are in.

Name

Purpose

Domain

Retention time*

hubspotutk

This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

.appical.net

6 months

lang

There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.

.linkedin.com

Session

intercom-id-loq5f35z

Anonymous visitor identifier cookie. As people visit your site they get this cookie.

.www.appical.net

9 months

intercom-session-loq5f35z

Identifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it to 1 week from that moment. The user can access their conversations and have data communicated on logged out pages for 1 week, as long as the session isn't intentionally terminated with `'Intercom ('shutdown')`; which usually happens on logout.

.www.appical.net

7 days

 

Analytical cookies

Analytical cookies allow us to analyse traffic sources so we can measure and improve the performance of our site. Analytical cookies enable us to see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous.

Name

Purpose

Domain

Retention time*

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. 

.appical.net

2 years

_gat_UA-29133681-2

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

.appical.net

1 minute

_gid

This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.

.appical.net

1 day

__hssc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

.appical.net

30 minutes

__hssrc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

.appical.net

Session

__hstc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

.appical.net

6 months

 

Targeting cookies

Targeting cookies are used to build a profile of your interests to show you relevant adverts on this and other websites. The intention is to display ads that are relevant and engaging for you. If you do not allow these cookies, you will experience less targeted advertising and personalised content.

Name

Purpose

Domain

Retention time*

_fbp

Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers

.appical.net

3 months

_gac_UA-29133681-2

Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

.appical.net

3 months

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

.appical.net

3 months

SRM_B

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

.c.bing.com

1 year

ANONCHK

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.c.clarity.ms

10 minutes

SM

This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.

.c.clarity.ms

Session

MUID

This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

.clarity.ms

1 year

IDE

This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.doubleclick.net

1 year

test_cookie

This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.

.doubleclick.net

15 minutes

bcookie

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

.linkedin.com

2 years

lidc

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

.linkedin.com

1 day

UserMatchHistory

This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences.

.linkedin.com

1 month

bscookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

.www.linkedin.com

2 years

CONSENT

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.youtube.com

2 years

VISITOR_INFO1_LIVE

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

.youtube.com

6 months

YSC

This cookie is set by YouTube to track views of embedded videos.

.youtube.com

Session

CLID

This cookie is usually set by Dstillery to enable sharing media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited.

www.clarity.ms

1 year

_gcl_aw

To store ad click information (only if remarketing cookies are enabled), generate unique IDs for visitors to remember preferences and track and gather statistics and conversion rates through the website.

.appical.net

3 months

 

*The retention time is calculated from the last time you visited the website. The cookie is deleted automatically after the expiry of the time.